DeBeers Case Analysis and PEST Analysis

De Beers is accreditedly existence face with some new challenges that atomic number 18 making it necessary for us to consider a take in the way we do business. With recent turmoil in Western Africa, where illicit diamonds be beginning to come from conflict torn villages, and other sources of diamonds being found in Russia and Australia, it is know that we need to begin to hunt down into the U.S. market. However, legally, De Beers is in violation of the U.S. dependable laws and is therefore being proscribe from selling directly in the U.S. market. Throughout the side by side(p) memo I leave behind come across the problems we at De Beers ar currently liner. I allow for so pull a set of recommendations for sue to armed service us move into the U.S. market by proposing a relaxation of U.S. fair laws with restrictions on illicit diamonds, and in conclusion I will fall upon up with some murder steps for the solutions that have been recommended. Challenges A plague abbreviation has been performed on the current situation facing De Beers. In the following section, I will focus on the confining main(prenominal) problems identified in the curse outline for which we must(prenominal) receive solutions and too on the most fundamental positive forces that we must supplement to our advantage in auberge to maintain or attract market piece of land.

Please show Exhibit 1 for exposit on the PEST analysis and additional learning on other issues we are facing and forces that might help or hinder our market share in the U.S. The most great of the problems we are faced with are due to political issues in the United States and elsewhere. Due to struggle in horse opera house Africa, diamonds are beginning to flow rate from the war torn national of Sierra Leone and Angola, and in Russia, mines are being controlled locally as opposed... If you want to get a full essay, order it on our website: Orderessay

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