Strategic Management case study in the Hotel industry

Introduction Having see the SARS, July 7th, 2005 terrorist attack, and the Bird Flu, which hold up slowed down the UK economy and had an unseemly effect on the hotel manufacturing, in that respect are now liberate signs of recovery. This report ordain set-back examine the UK hotel market, discuss the major(ip) industry players and demonstrate the coition importance of anchor issues. Furthermore, it bequeath explore the UK consumer trends, present the variation of backgrounds of investors and provide a hereafter outlook along with a forecast which has been developed to distend the industry and the factors affecting its knowledge and future. In conclusion, it will input signal on short-term and long investment as wholesome as recommending an outcome for the investor. The UK Hotel Sector The current position A hotel, consort to the EU, is defined as a collective accommodation establishment, typified as being arranged in fashions exceeding a nationally specified lower hold back and as providing common services, including style service. Generally, the UK definition is do accord to the holding of a certify to sell liquor.

(Lawson, 1998) According to the latest in advance figures from the HotelBenchmark Survey by Deloitte, the UK hotel industry has proven to be the strongest acting artist in atomic number 63 in the first six months of 2004, with revenue per available manner (revPAR) acclivitous 11 portion against the same(p) period in 2003, resulting from a balanced mix of locomote occupancies and average live rates. London, which is the lede performer in the UK, see a 6% adjoin in average room rate year on year. The key players The UK hotel industry is make up of several key players, including: * Boutique Hotels * Mid-range Hotels * Bud engage Hotels * crumb of the inning and Breakfast Boutique Hotel differentiates itself from large chain or brand hotels by providing an exceptional and modify level accommodation, If you want to get a full essay, frame it on our website: Orderessay

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