Hindustan Unilever confine (HUL), the largest fast moving consumer goods company in India, is the mart leader with a variety of consumer products and brands, such as Taj Mahal tea, Kissan Jam, issue forth shampoo, Rin and Wheel laundry detergent, intermediate & Lovely cream, and some(prenominal) more. within those idle products, the bonnie & Lovely skin-lightening cream caused so much blame and condemnation, because its TV commercials first launched in 2001 were secure of the ideas of racism, masculine preference, and insults to operative women. As a result, HUL was bombarded by the media, woman association, pitying Rights organization, activists, etc, and eventually, the commercials of bonny & Lovely products were withdrawn in 2007 (Hindustan Unilever). SWOT Analysis |Strengths |Weaknesses | |a. Hindusta n Unilever expressage has been dominant on consumer |a. Mercury pollution incident (Hindustan Unilever). | |products in India for many years. |b. Triclosan issue (Hindustan Unilever). | |b. The top-selling skin lightening cream: Fair & Lovely |b. Their controversial TV advertisements caused so many | | govern the Indian market with 90% share. |complaints. | |c. New marketing outsmart on the Indian rural area. |d. The ideology regarding racist, male preference, internal practice | |d.
Developing a variety of skin products, such as sunscreens. |discrimination from their top managers. | | |Â | |Opportunities |Threats | |a. Skin color is a regnant theme in...If you want to get a full essay, severalise it on our website:
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