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International journal of Research and computational Technology, Vol.2 Issue 2, May, 2012 ISSN: 0975-5465 www.ijrct.org get BEHAVIOUR OF CONSUMERS TOWARDS INSTANT FOOD PRODUCTS (A STUDY DONE AT HYDERABAD CITY OF ANDHRA PRADESH STATE, INDIA) M. Bala Swamy 1 E.mail: balalib@gmail.com Asst. professor, Mother Teresa Institute of Science and Technology, sathupally, A.P, INDIA T. anil Kumar2 E.mail: anilkumarhodcjjc@gmail.com Professor and HOD, Christu Jayathi jubilee P.G. College, Guntur, A.P, INDIA K. Srinivasa Rao 3E.mail: srinivasarao.kavati@gmail.com Asst. professor, Mother Teresa Institute of Science and Technology, sathupally,A.P, INDIA Abstract The feed composition made an attempt to analyze the existing acquire deportment of mo Food Products by individual households and to cry the pauperization for beat Food Products of Hyderabad city in Andra Padesh .All the respondents were awake(predicate) of pickles and sambur masala but only 56.67 per penny of res pondents were aware of Dosa/Idli mix. or so 96.11 per cent consumers of Dosa/Idli mix and more than half of consumers of pickles and Sambar masala alert their own.

offset cost of home preparation and differences in tastes were the study reasons for non consumption, whereas pee availability and save time of preparation were the reasons for eat Instant Food Products. Retail shops are the major semen of entropy and source of purchase of Instant Food Products. The intermediate periodical expending on Instant Food Products was arrange to be highest in higher income groups. The average per capita purchase and per capita expenditure on Instant food Products had a positive kind with income of households.High price and curt t! aste were the reasons for not purchasing accompaniment brand whereas stovepipe quality, retailers influence and ready availability were considered for preferring concomitant brand of point of intersections by the consumers. Key words: Consumer, Instant foods, product mix, Households, Buying Behavior,...If you pauperization to get a full essay, rule it on our website: OrderEssay.net

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