Two Wheeler Market in India (Hero Honda)

INTRODUCTION:The Indian cardinal wheel horse commercialize has a size of it of over Rs one C,000 million. The Indian devil bicyclist sh atomic number 18 contributes the largest volumes amongst both the segments in automobile industry. though the segment can be b thoroughfarely categorized into 3 sub-segments viz; scooters, motorcycles and mopeds; some categories introduced in the commercialize are a faction of two or to a greater extent segments e.g. scooterettes and touchstone thru?s. The market primarily comprises five players in the two wheeler segment with most of the companies having foreign collaborations with well-known Japanese firms earlier. merely most of the companies are now planning 100% subsidiaries in India. In the last four to five forms, the two-wheeler market has witnessed a marked shift towards motorcycles at the expense of scooters. In the unsophisticated areas, consumers have come to prefer sturdier bikes to withstand the rubber road conditions . In the process the share of motorcycle segment has swelled from 48% to 58%, the share of scooters declined drastically from 33% to 25%, while that of mopeds declined by 2% from 19% to 17% during the year 2000-01. The Euro emission norms led the existing players in the two snapshot segment to install catalytic converters. All the parvenu models are now being replaced by 4-stroke motorcycles.

Excise province on motorcycles has been reduced resulting in price reduction, which has aided in propulsive the demand for motorcycles. Fierce competition has also oblige players to emasculated prices in certain models. CURRENT SCENARIO:Motorcycle gross tax revenue grew by an annual average of 27% over f 1995-2002, and constituted nearly! 66% of total two wheeler sales in F2002, up from just 24% in F1995. Average monthly motorcycle sales have maturation five-fold since F1995 to almost 250,000 units in F2002. The current share of the leading lead companies is shown in the pie chart. And this clearly shows... If you want to get a upright essay, order it on our website: OrderEssay.net

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