State the Problem New Competition, ascension fuel make ups, prudence is down which is causing people to disappear less, Some major airports ar increasing the number of offered flights which ar causing over-crowding and added expenses. Southwest has much lower fuel costs which modify them to be a low cost leader by having lower operational costs. Inefficient trading operations are costing the company a lot of money, the companies hedgerow practices are causing their fuel costs to be higher. The companies pine status debt is getting way too high. The companies cash is low. In stew! to join in on the worlds environmental green awareness projects, Jet Blue make a decision to charge seven dollars for an environment couthy mantel and pillow combination, which would in turn compensate the passengers with a verifier from a nationally known retailer. Strategic managers in the airline business realized that passengers were willing to pay...If you want to get a full essay, order it on our website: OrderEssay.net
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