Netflix Survey Results and AnalysisPURPOSEAs the future of videodisk lease (online and in physiological stores) accommodates even much(prenominal) congested with the addition of online movie/tv download sites, Netflix is seeking to learn more ab come forrard the genuine and future usage by customers. In January 2007 Netflix began a check launch of an online download service which they have been care relatively quiet until additional research and information become addressable regarding the future of movie/tv show postulateals. nib: chief executive officer Reed Hastings has perpetrate his company to hitting 20 jillion subscribers between 2010 and 2012 (BusinessWeek) so Netflix has no intentions of bowing prohibited of the movie market. In addition, Netflix would worry to gain insight into DVD rental consumer habits, opinions, insights and activities as head as the demographics of their best users and their more challenging markets. Overview:Netflix currently bo asts 6.8 million subscribers since launching its subscription service in 1999. Netflix operates 44 shipping centers situated throughout the United States and more than 90% of Netflix subscribers live at bottom one- twenty-four hour period delivery postal zones. On average, Netflix ships 1.6 million DVDs each day (Netflix.com). In January of 2007, Netflix announced that it would envelop a trial download service for approximately 1,000 movies and TV shows.
Netflix needs to determine if and when the online rental service will ante up way to online downloading. common Findings:We designed a 19 gunpoint survey with collar prescreening questions designed to eliminate people who do not rent DVDs, will not in the next 6 months c! redibly rent a DVD, and who themselves or their families pass at a DVD rental provider, company or service (Video On Demand, PPV, etc). We sent our survey out to a wide archetype based on random e-mail addresses. Surprisingly out of the 154 respondents to our survey, only 106 passed through the prescreening... If you want to startle a in effect(p) essay, order it on our website:
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