Strategy

STRATEGIC ANALYSIS ON SONY fellowship November 2010 ___________________________________________________________________________ Completed By coquet Gim Chuan Marcus 1 S/N 1 2 3 4 5 6 7 8 9 10 11 12 13 14 SUBJECT About Sony: History, Culture & Products Internal psychoanalysis: Resources nurture Chain Analysis Summary of Strengths & Weakness center Competencies outside Analysis: PESTL Analysis of Industry Analysis of belligerent Forces Porters quin Forces Analysis S comebackholders Management Product Life Cycles BCG Matrix, merchandising & Customer Segmentation Competitors Analysis Summary of Opportunities & Threats What derriere Sony do to keep down its weaknesses? What can Sony achieve by exploiting its strengths? What strategic actions should Sony take to support its businesslevel differentiation strategy? Can Sony aver its advantage? What are Sonys success factors? What are the reasons that contributed to Sonys make up? What are Sonys future c hallenges and what can it do to overcome them? What can Sony do to overcome threats? What is Sonys corporate-level strategy and how does it attend create values? Sonys internationalist Corporate-Level Strategy: Modes of Entry, Benefits and Challenges supererogatory questions to stimulate the brain before test!!!

PAGE 2 3-6 7-9 9 10 12-13 14 15 16 17-18 18 19-20 20 21 22 23-24 25-26 27 28 29-30 31 32 33-34 35 2 SONY CORPORATION About Sony Sony is a multinational hoard corporation and the worlds largest media empire with revenue of US$72 one mebibyte thousand (as of fiscal 2003). Its principal business operations include Sony park goddess (Sony Electronics in the U.S.), Son y Pictures Entertainment, Sony Computer Ente! rtainment, Sony BMG Music Entertainment, Sony Ericsson and Sony Financial Holdings. Sony is also a leading manufacturer of electronics, video, communications, video game consoles and information engineering science science products for the consumer and professional markets. These make Sony one of the most comprehensive...If you trust to shit a full essay, order it on our website: OrderEssay.net

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