Tiffany Swot

Case #22: Tiffany & Co. I.) SWOT Analysis Strengths: -Positive brand role - assortment of ingathering offerings -Strong financial position (good liquidity, not in addition levered, increasing profits, etc.) -Effective inventory management -Knowledgeable sales beat (within confederacy operated stores) -Multiple sales/distribution channels -Exclusive licensing agreements with reckon jewellery designers Weaknesses: -Too reliant (79% of total sales) on the charming jewelry product line -International gain sales slight than domestic net sales despite more internationalistic stores -Weak use of distinction sponsors Opportunities: -Potential for growth in emerging markets (Brazil, China, Canada) -strategic partnerships with mining companies to facilitate overthrow overall costs -Growing acceptance of internet shopping mint candy help them globally expand without building physical stores in opposite countries Threats: -Global economic downturn go away subject the convey for high-end luxury goods -Increased competition from various competitors -Reliant on a resource (diamonds) which can fluctuate in footing and accessibility -Environmental regulation that would affect their production/supply processes II.

) Strategic Recommendations establish on the SWOT analysis, I would make a hardly a(prenominal) strategic recommendations to Tiffany. Besides, improving international sales, which I will dispense later, I think it is critical for Tiffany to actively test calling partners manage Aber Partners. This relationship has proved to be happy for Tiffany, as it allowed them to secure their future diamond needs in Canada through Aber and make the production process more e! fficient. launching into partnerships like this should be explored throughout the world as it gives the company a distinct advantage over the competition, and it ensures that the company can date its costs and focus their efforts on their differentiation strategy. The little while Tiffany has to worry about issues like their ability to acquire...If you desire to sit a full essay, order it on our website: OrderEssay.net

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